When Tinder first launched in September of 2012, it started out as just a “swipe left or right.” Swiping left means you don’t think someone is appealing and swiping right means you do.
This changed the game, especially for those that may be shy or not confident enough to approach someone in public.
Over time, there have been other dating sites that have tried to compete with Tinder. Some of which are Bumble, the app that only allows the woman to make the first move, Zoosk and eHarmony.
The simplicity using Tinder, however, has been the reason that it’s been the more dominant dating site.
I mean, come on… it’s so easy to just swipe left or right whether you think someone’s “hot or not.”
Tinder Is Amplifying Their Swipe Game!
You know that verse in Miley Cyrus’ song, “We Can’t Stop” that goes, “We can’t stop, and we won’t stop”? Well, that’s exactly what dating app giant, Tinder, is doing right now with their newest feature, Tinder Loops.
And now with Tinder, we’ve got a new experience that’s really going to amplify someone’s swipe game. Tinder’s new two-second Loops, where you can take any video and create a loop from it.
Tinder has already tested Loops in countries like Canada and Sweden, but now they have added a few new markets.
These markets include Japan, United Kingdom, United States, France, Korea, Canada, Australia, Germany, Italy, Netherlands, Russia, Sweden, Belgium, Denmark, Iceland, Ireland, Kuwait, New Zealand, Norway, Qatar, Saudi Arabia, Singapore, Switzerland, Taiwan, Thailand and United Arab Emirates.
Tinder also increased the number of images users can upload to nine, in order to make room for Loops without displacing original photos.
Given that Tinder has been testing Loops since April, they now have more data around how it’s been working for users.
For example, users who add a Loop to their profile saw that their average conversation length went up by 20%.
This new feature has also seemed to be very beneficial in Japan, which was launched there in June – certain users say they receive an average of 10% more right swipes if they have a Loop in their profile.
In the era of Instagram and Tinder, users have used pictures to represent themselves online.
But, with all the editing tools available, it also means those pictures aren’t always the most accurate display of personality or appearance.
So with Tinder Loops, these videos help give a new way for people to get to know the real, authentic person they’re chatting with.