As Instagram continues to evolve, online retailers are REALLY beginning to evolve with it. Ever since Instagram started allowing users to link shopping tags to their posts, some brands have been able to dramatically increase their traffic and sales.
One brand in particular, Natori, has increased its traffic by 1,416% by using Instagram shopping. I’m sorry, WHAT?!
Also, Native Union has increased its traffic by 2,666% by using Instagram shopping. Again.. WHAT?!
So what exactly is Instagram Shopping and how do you use them to increase your brands traffic and sales?
What Instagram Shopping Tags Do For Brands!
With over 800 million monthly active users, Instagram is one of the fastest growing social apps, connecting hustling entrepreneurs, brands, and consumers.
The expansion Shopping Tags on Instagram, online retailers can tag their products in their posts.
Shoppable posts automatically provide links to corresponding product pages on your website so that customers can quickly add to cart and check out, or browse the remainder of your catalog.
With 9 shopping posts or more, businesses also get a persistent Shop tab on their Instagram business profile that allows customers to tap to view all products on a post.
5 Ways Your Brand Can Increase Sales Using Instagram Shopping Tags!
Step 1: Make sure your Instagram is set up correctly. This means:
- Switch to a Business Profile
- Update Any Business Info
- Add an Email, Phone Number and Address
- Connect Your Facebook Page / SHOP
- Tag Products
- Share Your Post
Step 2: Engagement is EVERYTHING!
To use the feature, brands need only to push their inventory to Facebook (you can make this visible or not to your Facebook audience).
Once your account is approved and you can post Instagram Shopping content, you’ll see an option to tag your products.
Once this is all setup and ready, your focus should be on engagement!
One question you need to ask yourself [or staff], is if your content is actually increasing engagement?
If you’re not seeing an increase in comments and likes, then it’s going to be difficult converting consumers to your website landing page.
It’s important to view IG engagement as a real way to boost your ROI and clicks to your brand’s website.
The bottom line is your engagement is about making real connections with your customers; connections that make them feel important to you and your brand.
A study was done with 30% of millennials who engage with brands on social media at least once a month. At the end, 71% of the participants said they’re more likely to buy from a brand after a positive social media experience.
So, when you get comments on your business profile, it’s VERY important to respond as quickly as possible.
It’s even MORE important that when you do reply, the responses are real and authentic. No copy / paste.
Step 3: Deploy Better Content Than Your Competitors
You can increase your sales using Instagram Shopping by 10x by deploying content that none of your competitors are
The key is getting and staying ahead of the curve because you’re giving your followers something that your competitors aren’t.
Step 4: Provide A Smooth, Enjoyable Customer Experience
Any highly successful sales funnel needs a solid end-to-end customer journey. It takes more than great content to get users to convert to your online store, so always put emphasis on your customer’s journey.
With Instagram Shopping, you’re allowing consumers to fluidly go from a random organic post in their feed, to learn more about the product, to then one simple click directly to the featured product in your online shop.
The skateboard company, Emerica, does an exceptional job of this by displaying their products and directing the customer to exactly what they are considering buying.
Step 5: Track Instagram Shopping Progress
Like any social marketing strategy, one final step should be tracking your progress and looking at how things can be improved.
The same goes for anyone using Instagram Shopping.
Luckily with SimilarWeb.com or Google Analytics, you can track your Instagram metrics.
It’ll also give you reports on how your posts are or ARE NOT helping drive your online sales.
As we become more connected to the brands we love, whether that be via a favorite influencer featuring a product or, from the brand itself, the winning benefit of this tool here is speed!
We can see an engaging post of a product we love, and within two clicks, buy it without ever leaving Instagram.
For any brand to find a winning tactic in a sea of competition and great content, reducing the steps a consumer has to make to go from interested to buying will come out on top.
And best of all, this tool is absolutely FREE! Now … go dominate!