When Tinder first launched in September of 2012, it started out as just a “swipe left or right.” Swiping left means you don’t think someone is appealing and swiping right means you do.
This changed the game, especially for those that may be shy or not confident enough to approach someone in public.
Over time, there have been other dating sites that have tried to compete with Tinder. Some of which are Bumble, the app that only allows the woman to make the first move, Zoosk and eHarmony.
The simplicity using Tinder, however, has been the reason that it’s been the more dominant dating site.
I mean, come on… it’s so easy to just swipe left or right whether you think someone’s “hot or not.”
Tinder Is Amplifying Their Swipe Game!
You know that verse in Miley Cyrus’ song, “We Can’t Stop” that goes, “We can’t stop, and we won’t stop”? Well, that’s exactly what dating app giant, Tinder, is doing right now with their newest feature, Tinder Loops.
And now with Tinder, we’ve got a new experience that’s really going to amplify someone’s swipe game. Tinder’s new two-second Loops, where you can take any video and create a loop from it.
Tinder has already tested Loops in countries like Canada and Sweden, but now they have added a few new markets.
These markets include Japan, United Kingdom, United States, France, Korea, Canada, Australia, Germany, Italy, Netherlands, Russia, Sweden, Belgium, Denmark, Iceland, Ireland, Kuwait, New Zealand, Norway, Qatar, Saudi Arabia, Singapore, Switzerland, Taiwan, Thailand and United Arab Emirates.
Tinder also increased the number of images users can upload to nine, in order to make room for Loops without displacing original photos.
Given that Tinder has been testing Loops since April, they now have more data around how it’s been working for users.
For example, users who add a Loop to their profile saw that their average conversation length went up by 20%.
This new feature has also seemed to be very beneficial in Japan, which was launched there in June – certain users say they receive an average of 10% more right swipes if they have a Loop in their profile.
In the era of Instagram and Tinder, users have used pictures to represent themselves online.
But, with all the editing tools available, it also means those pictures aren’t always the most accurate display of personality or appearance.
So with Tinder Loops, these videos help give a new way for people to get to know the real, authentic person they’re chatting with.
Welp.. looks like online shopping is about to get even more expensive.
The U.S Supreme Court has announced that states can start requiring internet retailers to collect sales tax.
So what does this mean for you if you’re an E-Shop-A-Holic like us? Well, you might want to think about getting a second job! HA! Jk… but seriously.
Brick-And-Mortars Are Suffering!
The court’s 5-4 decision is based on the case of Wayfair v. South Dakota, which was a victory for brick-and-mortar businesses; these companies have long complained they are put at a disadvantage by having to charge sales taxes while many online competitors do not.
It was also a victory for states that have said that they are missing out on tens of billions of dollars in annual revenue. Close to $40 billion in 2017 alone in lost tax revenue.
According to the New York Times, in the ruling, the court effectively overturned a system that it created back in 1992.
The court ruled in Quill Corporation v. North Dakota that the Constitution bars state’s from requiring businesses to collect sales tax unless they have a substantial connection to the state.
Also, just before the ruling, President Donald Trump tweeted (shown below) about Amazon saying they pay, “little or no taxes to state & local governments,” which was actually false information.
In 2017, Wayfair already collected sales tax on approximately 80% of its orders placed in the United States while Amazon collected sales tax in the 45 states that have already been placing orders through them online.
Not Every Ecomm Store Has To Charge Sales Tax!
In addition to the court’s ruling, it was stated that not all online retailers are required to collect sales tax.
For example, in 2015, South Dakota enacted a law requiring all e-commerce merchants to collect a 4.5% sales tax if they have generated more than $100,000 in annual online sales or more than 200 transactions originating within their state.
Large companies will most certainly be required to collect sales tax, but smaller online retailers will not.
Defining what is considered “small”, will be determined determined by each state. Initially, those online retailers that sell through Facebook Marketplace or eBay are the benchmark.
That being said, as online retailing has grown, the dynamics have shifted. Online retailers are no longer scrappy upstarts competing with more established businesses.
So after writing for the majority in the 5-to-4 ruling, Justice Anthony M. Kennedy said the Quill decision caused states to lose annual tax revenues of up to $33 billion or more.
AP Photo/Damian Dovarganes
This decision also helped pave the way for the growth of online retail by letting companies sell nationwide without navigating the complex patchwork of state and local tax codes.
As online shopping has evolved over the years both in technology and convenience for consumers, it has taken many years for traditional brick-and-mortars to learn how to capitalize with the IRS not far behind.
As each state implement their own sales tax laws, small online retailers will need help with the logistics of Sales Tax the myriad of different percentages, rates and fees required.
This creates a huge opportunity for software / tech companies to help them by creating platforms to help the smaller ecomm businesses navigate this efficiently, effectively and legally.
Who knows … the way things are going, maybe that will be the next division of AMAZON! Only time will tell.
The ride-sharing company, Lyft, has announced that they are offering free rides for cancer patients in more U.S cities.
Lyft has been offering this free service for just over a year exclusively in Miami and Las Vegas. Now they are expanding to more major U.S cities such as Houston, Los Angeles, St. Louis, Philadelphia, Cincinnati, Denver, and Atlanta.
Lyft’s free rides for cancer patients will include ride-share to AND from their treatments!
Lyft Partners With American Cancer Society
Lyft is executing these free rides with the help from their new partnership with the American Cancer Society; known as the “Road toRecovery.”
Patients seeking free rides can coordinate with the American Cancer Society by calling 800-227-2345 or visiting www.cancer.org. The ACS, which covers the cost of the rides, will then use the Lyft Concierge service to arrange a ride. (NOTE: These are volunteer Lyft drivers; therefore, they VOLUNTEER to drive these patients for FREE through the Road to Recovery websiteHERE).
Patients merely need to schedule their trip 4-7 days in advance of their treatment. As Lyft clarifies, this free serviceis for cancer-related treatments only.
Patients Will Have Better Access To Treatment!
The Road to Recoveryis going to be very beneficial for patients; especially for those who live in areas where walking, biking, or other forms of transportation may not be an option.
“The best treatment in the world can’t help someone if they can’t access it,” said Megan Wessel, a vice president at ACS. “Access to care is a big problem in our country, therefore transportation programs and partnerships like the one we are launching with Lyft in Miami-Dade County are vital for these patients.”
Hopefully, with the Road to Recovery, these patients will have easy access to the treatments they truly need and deserve.
If you’re like so many entrepreneurs & small business owners, you probably built your own website using one of the many DIY platforms available, but have no website maintenance systems or alarms in place to monitor its performance.
Having so many backend moving parts in coding that make websites do all they do, without proper website maintenance and monitoring in place, things can go crazy … and fast!
Downtime is the dreaded enemy of any website. If your business has a website, even if you operate your business offline for the most part, that website was built for a reason. That reason likely has to do with growing your sales and generating profit as a combined effort between your traditional advertising initiatives, digital and social media marketing.
When your website goes down, every minute it stays down equates to profits your business is losing. No matter if it’s your blog generating revenue from pay-per-click ads / content OR if you’re a E-commerce online store. If visitors can’t get to your site, you’re losing money or, at the very least, the opportunity to make it from a new visitor.
Timing Is Everything
Without even realizing it, your website could be down or significantly underperforming due to a fairly basic coding glitch. Another cause that happens often are many of the fancy plug-ins integrated into your site that are outdated. The unfortunate ripple effect could be a dreaded “404 ERROR” to your website visitor or, even worse, they go to your site but it just isn’t loading. Let’s be honest, that makes for one very unhappy visitor!
Think about the last time you went to a website and you left because it wouldn’t load fast enough or is just down, period! You immediately write that site off and move on.
By not being aware or notified of a problem to your site, you are giving your competition room to close in on prospects and/or customers you’ve worked so hard to acquire. And we all know you didn’t go into business to be a lead-generator for your competition.
Website Maintenance & Monitoring Is Not Automatic
Let’s clarify one thing quick. When you build your own website on one of the many platforms above and hit “Publish”, your site is not automatically assigned to nerd who is now watching every aspect of its performance. Their job is to give you the tools and they host it. That’s it. The rest is your responsibility.
Nobody Is Immune – Even Us!
Truth be told, had it not been for our own website maintenance & monitoring, we wouldn’t have known that several of our backend plugins needed critical updates. Yes, this even happens to a digital marketing firm proving that no online entity it immune!
Long story short, these issues caused our website to go from loading in 2.4 seconds and a Bounce Rate of less than 2%, to taking over 10 seconds to load on a mobile device and just under a 90% Bounce Rate!
NOTE: desktop – not shown because in our panic we forgot to take a screenshot of the speed audit.
Now, that may sound like no big deal, but in today’s digital landscape, one second might as well be infinity.
Every Second Counts – Literally!
More than 80 percent of website visitors expect a page to load in less than 3 seconds. About 40 percent of website visitors will leave a web page that takes more than 3 seconds to load and nearly 80 percent of those who have trouble with the performance of a website won’t come back to that site in the future. A mere 1 second delay in the load time of a website page can result in a 7 percent loss in conversions.
So after getting the updates implemented in our site, we continued to run tests as each plugin update was performed. Working fast, as we do, we e had it all running fast again and our Bounce Rate back down to single-digit within 4-5 hours.
As we gladly use our own experience as an example, it is critical to make sure you have active website monitoring in place. This will alleviate any potential threat to your online presence and business.
Just Because You Can, Doesn’t Mean You Should
Sure, the Do-It-Yourself website builder platforms are easy to use and inexpensive to deploy your newest online creation with tons of added features for E-commerce, subscription-based membership portals, menus, social media content preview, animations etc.
Mind you, getting a website, done right, is only half of what you need. Kinda like buying shoes. You never walk out with just one.
It’s Not IF But When
Now, truth be told, there are but only a few certainties in this world; Taxes, death, unsolicited opinions & website problems. And when it comes to website problems, the question is not “IF” but “When”.
If you aren’t protecting your online investment by implementing website maintenance and monitoring, you are leaving the digital anchor of your brand to the wolves. Please don’t do that. We beg you.
Okay, Now What, Right?
If you’re now scratching your head saying, “CRAP! I don’t have any monitoring in place at all!”, don’t worry. Tech Crew is here! Just give us a shout at Hello@TechCrewMedia.com
We will help ensure your website is always running at its best so you can run your company at your best.
Jeez, is there anything Instagram CAN’T do? I mean.. come on. They’ve already partnered with Facebook, completely annihilated Vine off the face of the earth and are in the process of eliminating Snapchat as well. Now what? Oh yeah, they can also make online shopping even easier than it already is!
Less Scrolling, More Shopping
Do you ever scroll through your feed and catch yourself drooling over those fresh, new pairs of Nike’s or Lululemon leggings? I know I do (Over the Nike’s, of course ;))! Well, because we spend so much on Instagram and come across all of the newest fashion trends, Instagram is making it easier for us to stop scrolling and start shopping.
Instagram has recently announced they will soon be implementing shopping tags to pop up in Stories. Instagram started testing this feature back in 2016 with a limited set of 20 partners. Since then it’s been a hit, expanding broadly to regular brand posts in the feed. Starting today, hitting a little shopping bag sticker in a Story will lead you to more details on the cute and/or dope thing that caught your eye and how to score it.
Instagram is making power moves with this new tool. Anything that reduces friction and causes fewer steps, will win. And Instagram is doing just that!
Whether it’s the 25 million online stores looking to scale their business or the remaining 1 million monthly active users looking to buy a pair of Gucci frames, this new addition is going to be HUGE.. for some.
Only For iOS Users In The US
The only thing about Instagram’s shoppable tags that may be considered a “flaw,” is that it’s only available for iOS users that are within the U.S.
These limitations, however, will likely be the first to go away as the reliability and stability of shoppable photos is put to the test over the next few months.
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